Assetization
Turning Things into Assets in Technoscientific Capitalism
Summary This edited volume extensively explores the concept of “assetization” as a defining process in contemporary technoscientific capitalism. Assetization refers to transforming various entities that were not previously considered economic assets – such as objects, experiences, information, living beings, and people – and repositioning them as “assets” that can be controlled, traded, [...]
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How Amazon Branded Convenience and Normalized Monopoly
Summary This innovative book from the MIT Press provides a critical cultural analysis of how Amazon became the dominant global platform and ultimate service brand. Through an examination of Amazon’s diverse consumer offerings and relationship marketing techniques, the author investigates how it established pervasive influence across many aspects of daily life. Special [...]
Innovation matters
Competition Policy for the High-Technology Economy
This book makes the case for shifting competition policy's emphasis from price effects to fostering innovation, especially in high-technology sectors. It argues regulatory priorities should align with incentivizing dynamic competition through new product and service development rather than static price considerations.
Principles of Knowledge Auditing
Foundations for Knowledge Management Implementation
Summary “Principles of Knowledge Auditing” provides clear guidance for understanding and successfully implementing knowledge audits within organizations. Knowledge audits assess knowledge assets and needs to improve organizations, but currently lack standards. The author addresses this by outlining principles for conceptualizing, planning, executing and reporting on knowledge audits based on in-depth case studies. [...]
Selling the American people
Advertising, Optimization, and the Origins of Adtech
Summary This comprehensive open access book provides a deep-time perspective on the origins and evolution of data-driven digital advertising. Through a detailed historical analysis tracing back to the 1950s emergence of computerization, it examines how technical specialists in advertising and media progressively blended computation, quantitative methodologies, and calculative logics into a powerful [...]